MARKETING EXPERIENCE
​15+ years experience​ // operations // management & training // automation // branding
“Amanda has proven the ability to hone her sales experience and fuse it into her marketing strategy. Her sales background gives her a more in-depth understanding of the needs of sales professionals and the overall sales process. She has contributed to the marketing strategy unlike any other I’ve seen and enabled sales to fully understand the sales story. ” 

- Mike L., Publisher at BNP Media

MARKETING Operations manager
​blackpoint cyber // ellicot city, md (remote)
(2023)

​Marketing Operations, CRM Administrator & Sales Enablement
  • Established an intricate workflow system to gather data points on marketing campaigns and sales activity
  • Assembled a test-proven lead scoring model to accompany new sales territory, lead routing, and sales cycle
  • Built and managed reporting dashboards in HubSpot to integrate with PowerBI
  • Produced best practices for email marketing, journey workflows, and reporting​
​

MARKETING OPERATIONS MANAGER
​ENCYCLOPAEDIA BRITANNICA // CHICAGO, IL (remote)
(2021-2023)
Marketing Operations & Digital Marketing Automation 
  • Migrated the marketing automation system from Marketing Cloud to HubSpot, including contacts, accounts, emails, social media, forms, workflows, lead score, reporting, and syncing with Salesforce
  • Created a new data cleaning and validation process resulting in a 71% increase in the audience 
  • Built new automated workflows in HubSpot to sync data to Salesforce
​Sales Enablement
  • Established a Marketing & Sales Funnel for the department to measure leads, MQLs, SQLs, and customers
  • Updated journey campaigns to correlate with the funnel resulting in a 64% increase in leads
  • Collaborated with the sales team on strategic journeys and shared ideas for updates and modifications

DIGITAL MARKETING manager
​etr-education, training, research // santa cruz, CA (remote)
(2019-2021)

​Marketing Automation Administrator
  • Successfully migrated from Pardot to HubSpot platform by creating 500+ marketing automation workflows
  • Created new contact record profiling system within Salesforce to increase target marketing capabilities
  • Established best practice protocols for email marketing to increase email health
  • Trained sales team on marketing automation tools and developed sales sequencing for optimal one-to-one outreach
  • Created new data cleaning processes for Salesforce and HubSpot contact records
​
Product Marketing
  • Created lead-generation workflows to increase prospects for sales
  • Built new portfolio of eCommerce website ads and Google ads

DIGITAL MARKETING LEAD
​COMPUWARE // DETROIT, MI
(2019)
Marketing Automation Lead 
  • Modernized brand look in emails and landing pages; transforming assets from non-responsive to mobile friendly using drag & drop tools in HubSpot
  • Initiated an agile method in digital marketing using A/B testing, conversational text, chatbots, and community microsites

​Sales Enablement
  • Orchestrated playbooks to equip sales with ready-made content and clear steps to follow during the selling process
  • Created an Account Based Marketing (ABM) program within multiple digital marketing platforms
  • Trained and influenced sales to use community microsites, playbooks, and Salesforce reporting, bridging the gap between marketing and sales

SENIOR MARKETING MANAGER
BNP MEDIA // TROY, MI
(2008-2018)
Brand Marketing
  • Created, strategized, and deployed marketing materials including sales sheets, media kits, email blasts, direct mail, videos, and event signage for B2B trade publications in the food & beverage, manufacturing, and supply chain industries
  • Specialized in nurture, journey and trigger campaigns, landing pages, and forms
  • Highly skilled in project management from creating new ideas to analyzing performance

​Marketing Automation Administrator
  • Trained and introduced marketing managers to stay up-to-date on releases for nurtures/journeys/triggers, forms, landing pages and lead scoring
  • Researched marketing automation platforms to find the best fit for company goals and budget

Website Creation
  • Built B2B website from the ground up, from the big picture of leading a team to strategizing the project to the minor details of writing and editing copy, fulfilling meta keywords and descriptions, while incorporating the parent company and each individual brand’s design elements to complete the project.​

​Group Management
  • Oversee marketing for 12 B2B  food & beverage  brands
  • Encourage goal setting and analysis of performance
  • Highly focused on strategy and story-telling for marketing campaigns

Sales Enablement
  • Influence management and sales representatives to adapt the marketing strategy to a targeted, customer focus
  • Initiated and encouraged regular communication between marketing and sales, through both 1-on-1 and group meetings and training
SALES EXPERIENCE
​9 years experience​ // consultative selling // strategic development // management & training

SENIOR CORPORATE EVENTS DIRECTOR
American heart association // southfield, MI
(2003-2007)
  • Developed creative marketing strategies through consultative selling for clients through out-of-the-box corporate sponsorships
  • Increased donations for Heart Walk event by building new corporate partnerships while meeting customer needs
  • Promotion to Senior Corporate Events Director after leading the first AHA single event in the nation to raise more than $2M
  • Inspired a passion for living a healthy lifestyle to educate and cultivate volunteers and team members​

Account MANAGER
Intromarketing // southfield, MI
(2000-2003)
  • Doubled sales within one year by acquiring new accounts
  • Promotion to Merchandising Manager after three months of employment
  • Management of 25 merchandisers from the launch to the completion of projects
  • Continuously building client relationships through consultations and conferences​​

territory distribution representative
Warner-Lambert co., adams usa // tallahassee, FL
(1999-2000)
  • Increased in-stock position for top 20 items and point-of-sale material
  • Presented and successfully sold in promotions for focus items
  • Showed leadership skills by overachieving display placement goal
  • Increased professional development through seminars and professional classes​

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