EXPLORE 4 SETS OF MARKETING EXAMPLES
Email & Landing Page Creations // Group Strategy
Branding, Marketing Automation & Promotion // Website Creation
Branding, Marketing Automation & Promotion // Website Creation
Email & Landing Page Creations in HubSpot
I have 5 years of experience working in HubSpot as an administrator, specializing in marketing automation and email marketing. I am highly skilled in HubSpot's Marketing Hub, Sales Hub, and Service Hub. The examples below along with my expertise creating Workflows allow me to build extensive nurture campaigns.
EMAIL NEWSLETTERS
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LANDING PAGES
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Food, Beverage, Packaging (FBP) // Group Strategy
I built a marketing strategy from 12 separate B2B publications to a group of food, beverage and packaging brands. Within this program were 5 building blocks:
- A customer-centric approach, which allowed the sales representatives to sell a long-term campaign for the brands that suited the customer’s needs
- A shift in selling a single product to focusing on product objectives, or the outcome of what the client would get out of the purchase, such as building brand awareness or generating leads
- Creating an atmosphere for the client to view the group as a team of resources rather than a sales representative trying to sell them a single product. The overall strategy can be seen through my media kits.
Branding, Marketing Automation & Promotion
As a leader in brand marketing and marketing automation, I am constantly updating my own work, learning from industry leaders and consulting with my team. Promotion comes in many forms, but consistency to the brand, while using the best tools, such as nurture campaigns and playbooks, helps me stay on top. See examples below.
EMAIL PROMOTIONS & ACCOUNT BASED MARKETING MICROSITES
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UPDATING BRANDING ON LANDING PAGES
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OLD Group Page
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NEW Group Page
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OLD Format for Asset Download
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NEW Format for Asset Download
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BNP Solutions // BNP Media Advertiser Website Creation
Building a website was a perfect opportunity to learn the ins and outs of website creation and branding for a parent company while also fulfilling the marketing needs for each brand and product using landing pages, videos and forms to increase customer engagement. Examples of these pages are shown below.
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HOME PAGE
BNP Media advertisers come to the BNP Solutions website to learn about the 60+ brands, 40+ events, products and resources offered.
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PRODUCT PAGE
Each product page had a full description with a list of benefits and availability per brand. Examples for each product and specifications were included.
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BRAND PAGE
Each brand had a home base for sharing editorial content and a way to highlight products and services.
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